Meet the founder: Samantha Jameson at Soapmith

After months of washing the hands and cleanliness in the brain-thanks Covid-19 pandemic-there is a new health and beauty brand that everyone is talking about: (link removed).

It can be found on the shelves of boutiques all over London and on the online shelves of yoga gates. People rave about the characteristic scents inspired by London, the beautiful packaging and above all about his founder, Samantha Jameson .

We talk to her about her experiences as a black business owner, how she remains creative and grounded and how mindfulness can be found when making it.

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What does creativity mean for you? What inspires you to be creative?

"At a young age, the process of making, designing and experimenting was a real source of joy. I always did a hobby that I just did in my free time. When I founded Sapsmith, my biggest challenge was how you can build a commercially sustainable company without the quality, handicraft skills and the practical nature that originally triggered. We deliver sensual, emotional, energetic moments and experiences to smell. Planning that provides a time and cost-effective plan for me!

What does London offer you as a maker?

"London is my home, born here, grew up and settled. London looked after me from an early age with so much content, especially since it never seems to sit still - it changes constantly and offers new perspectives and ideas. be it through the diverse communities, the extensive history and the never -ending development and further development of places - especially in my home district of Hackney - even the hospital in which I was born today, in which I was born, in which I was born Luxury apartments! characterize and expand our fragrance and product range in the future.

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How did you get into this industry?

"My journey as a soap smith began in 2010 when one day I heard an interview in the valley wheel, in which it was said that the British production" dies "and that craftsmanship and handmade quality were replaced by the efficiency of mass -produced goods. It went through my head for weeks - I thought of how sad it was that we lost the essence of British craftsmanship. My mother always taught me: 'Build or buy something well and it will take a while.' It was a shame that Britain lost this part of his identity. At that time I had a successful event and chocolate fountain business, but I was ready for a change of wallpaper and industry. I wanted to create the eternal job for myself - I wanted to create something that became part of my core - not just an accessory. Handicrafts have always been a hobby of me- and soap and fragrance production were my main culprits! I taught myself how to make soaps and dissect fragrances from library books (the good old days). Long story, short sense, I sold the event and chocolate fountain business, sold a few personal objects and used the combined capital to make my hobby soap making my dream job. I spent two years to develop and refine my craft and product line before I launched the 2012 brand. ”

Why is it important for consumers to continue looking for a variety of and integrative brands? What can you do to support you further?

"Above all, it is important for consumers to look for quality brands - where they get authentic, honest products that are worth their price (whatever it is). In my experience, companies with passionate founders deliver this. My customers buy this because they love what I have created with my team. That we have all the owners and founders who have worked with very little support. Value for the customer. ”

What experiences have you gained as a BIPOC managing director when entering product development? What did you notice?

"It takes nerves made of steel to continue and believe in what you try to achieve - especially since every" yes "can be answered with a thousand" no ". But I think that is the case with every founder - perhaps especially for women. As an African, I was only advantageous in product development-my skin profile is a dry, and when I design products, you have to be rich in ultra-nutrient-otherwise you will use nothing and other black women. I also cannot endure oil. All in all, I used my genetic and cultural routes as an advantage. ”

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Why is careful and sustainable production important?

"It is a simple fact that the environment is very endangered if we humans do nothing to protect it. We all have the responsibility to make our contribution. Companies, especially producing companies, have to take into account the long -term effects of their practices - they will also carry the consequences if they are not able to improve their way of working. -Long-term investments. For example, our PET suppliers use recycled post-consumer products.

end these sentences: "Always ..." and "never ..."

"Always check twice - measure twice and cut it once, I swear on it, it has spared me a lot of headaches and time. Make no compromise - it is better to take your time and make it right than to be hasty and make a mistake. Slow life and mindfulness are really important.

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What does yoga mean for you? Do you practice and if so, what is your favorite pose?

"I have to admit that I don't do enough - especially since I not only lead soap smith, but also a small, very busy little girl. But I try to take myself from time to time even 20 minutes - even if it is a more relaxing practice. I should say that my favorite pose is crow or bike, but I really love a children's pose!"

Favorite product (e) of Yogamatt? Why?

"I enjoy the yoga stone because it supports certain postures. Ella, my partner in crime, swear by buckwheat cushion."

What is your work uniform? What do you wear if you are not at work?

"I always wear jeans and hoods, except when I work on products, then it is a laboratory shape (although jeans and hoodie underneath!) My most free time in comfortable clothing be it jogging pants and loose top. But, I am partisan for A Overall (I have over 30!) From denim to organic cotton. I also swear up Bamboo cotton-T-shirts!

What gives you energy and keeps you charging?

"I take a long walk to get my head free and bring fresh ideas into it. I also spend time with my daughter - she not only keeps up with the fact that there is no time not to recharge your batteries, she always makes me laugh. She constantly gives you gifts for people and watches her together. Strangely, I find it most charging!

Favorite film, book, app, podcast, game at the moment?

"At the moment I read a lot of cosmetic books, online blogs and chat in forums because I am a bit in learning and development mode. I really love to see meaty television series- it's a great way to switch off. My favorite series is Better Call Saul- so exciting and I can hardly wait! But I try Elizabeth Days from as you fail and also Holly Tucker's inspiring conversations. ”

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