Marketing tips for yoga teachers: Social Media

There are almost endless social media platforms to choose from these days, but this blog focuses on the two that are probably most useful for yoga teachers. Instagram and Facebook. It is best to concentrate on the platforms that achieve the best return for your company. However, if you believe that you can no longer wait more than one platform, you don't. It's that simple. An inactive social media account or just a few posts per year may harm your brand rather than benefit.

Instagram for yoga teachers:

It is quite impossible to ignore how popular Instagram is in the yoga community. Social media is primarily there to deal with others and connect with them (hence the name "social"), and Instagram mixes this with inspiration through creative images. Remember that if you are planning which content should be published as a constant publication of sales messages, this is probably not what your followers are interested in. This does not mean that you cannot include any sales messages. Just try to include you as part of a wider content strategy.

It seems to be an obvious point, but I will still make it; Always write a lettering to get under the copy. The platform enables you to make connections to others, and here you can make them even more personal. To encourage comments and engagements, you can try to ask questions under your posts. And while we deal with this topic, take the time to interact with other people's posts. This is one of the most valuable ways to draw people's attention to their account and to make them follow them. The more they comment on popular contributions and accounts, the more people see their account and are excited to see what they are.

don't post on Instagram too often, as people may feel like spam and no longer follow their account. I recommend a maximum of once a day if you really have something interesting and relevant to say. Instagram stories are a great tool to present more content if you want to be more active on the platform. Stories enable you to have a little more fun and to write less precisely what you publish. Use them to get more of your personal brand and personality.

If you have no idea what you want to publish, use relevant days that are popular in your community, e.g. B. the international yoga day. It is very likely that your target market will publish and seek under this hashtag so that it is extremely relevant content.

The use of videos on Instagram is also a great idea, especially as a yoga teacher. This offers many ways to demonstrate their skills to their followers and possibly find new students. Offer free meditation sessions or 10-minute yoga flows to give something back to your current students or tempt you to try out your lessons.

Use of hashtags:

hashtags can be incredibly helpful. They allow more people to see their contributions if they group content like a kind of search function. Instagram users not only follow other users, they can also follow hashtags. Research yourself and use the search function to find out which hashtags are popular in the yoga community. For example, wide hashtags such as #yogapractice receive a large number of posts (9.4 million) and are therefore extremely popular. The hashtag #Yogamum is a little more specific and has a lower number of posts (194 kb), but is probably much more useful for you if you are a mother who teaches postnatal yoga!

wide hashtags are ideal for increasing the reach of your posts. Will you help potential students to find them? Probably not, unless you only concentrate on teaching yoga online. Much more local and more specific hashtags are the key. With a quick search with the hashtag #salisburyyoga, for example, more than 100 posts of local yogis as well as a number of events and classes are displayed in the region. Look for relevant hashtags for your lessons and start implementing the best in your posts.

Planning posts on Instagram:

You have become yoga teachers to teach yoga and not spend every day on social media - I understand that. There are some free tools with which you can make your life a little easier. Companies may Planen They offer free basic membership that enables up to 30 posts per month and planning tools on Instagram. This means that you can plan your time better and possibly use one day a week to create and plan your posts.

The beauty of this work means that you can see in advance what your Instagram profile feed will look like, making it easier to select pictures with colors that work well together as a set. In general, this creates a much more sophisticated and more professional profile (if you are looking for it).

Facebook for yoga teachers:

Facebook is another good option for yoga teachers. Some people may even prefer Facebook to Instagram and others use both. For those who do the latter, it is best not to constantly publish their Instagram content on their Facebook profile. You can post on Facebook less frequently without being too inactive. Therefore, I recommend about 3 posts with interesting and relevant content per week. It is much easier to find content that can be posted on Facebook because they do not always have to be image -controlled. For example, it can be interesting for your audience to share relevant online articles from the yoga community, magazines or even from your own blog.

Use the function to list events to draw attention to your courses or workshops to which you can invite your Facebook contacts and followers. There are also many local community groups on Facebook in which they can potentially tell people about their classes. Make sure you check the group's rules before publishing them. Some only allow business marketing posts on certain days of the week.

After all, you can also collect reviews of your company or your services on Facebook. This is another way to prove how well they are towards their students and potential students. Reviews are very popular and are classified as trustworthy by many. A recently survey found that consumers read an average of 10 online reviews before they feel able to trust a local company. In short, you will help you transform your supporters into your future students.

If you found this blog series useful but would like more tailor -made support for your company, please visit my marketing advice Website page .