Marketing tips for yoga teachers: offline marketing

These tips mainly focus on how they can bring people to classes that they have set up in the local community. As soon as you have the basics of the class in which you will teach and where you have set a reasonable price, you must find out more. Read our blog articles about market research and value in time further information about these first two phases.

marketing of yoga courses on poster or flyer

Your first point of contact should be at the location you have chosen. Do you have a pin board for posters or even railings where you can attach a banner outside to attract the attention of the past people? This is a very simple way to sensitize the people in the region to their class. If the venue is a community center, many people are already used for other purposes, and their class can even address them - but only if they are made aware of it.

Make sure that you include all the essential details in your marketing materials:

• yoga style
• times and data
• exact position
• prices plus introductory offers
• Important information, such as the need to bring a mat with you
• Contact details such as your website or Instagram

they build relationships with local companies

Are there relevant companies in the local community that are willing to show their posters or flyers because this would be of interest to their customers? For example, a holistic café or a health and feel-good business. If you teach a certain class like yoga for runners, you may find a local sports shop or a running route that is ready to help you.

Local companies generally like to support each other. You may want to consider how you can also support you in return. Cooperation with relevant brand partnerships is a popular marketing tool, and there is no reason why this cannot work on a smaller scale in your community. Perhaps there is an independent personal trainer in the area with whom you could work. Your potential customers are probably very similar and could be valuable recommendations for both companies.

offers, loyalty programs and recommendations

When you start for the first time, you may want to encourage people to try out their class. An introductory offer like a first class at half price can be a good way to do this. At first it may be a little financial success, but hopefully the long -term profits outweigh this if their popularity grows. If you have reached the stage in which you can fill your courses comfortably every week, you can set the offer at any time.

As soon as you have brought these customers through the door and found a few regular guests, the next one is to motivate them to participate as often as possible. Consider offer you a reward for participation in a certain number of classes. For example, take part in four classes in a row and receive the price for the fifth half.

Alternatively, you can develop a price scheme that rewards customer loyalty in advance by granting you a discount for buying in large quantities. For example, a drop-in-class can cost £ 10, but a pack of 10 in advance costs 90 £, which saves you £ 10 or the equivalent of a free class.

If you have built up a fairly loyal customer base, you should give you an incentive to refer your friends to also take part in your class. Recommendations are one of the strongest forms of mouth-to-mouth marketing, especially from a trustworthy friend. If you have built up a good relationship with your students, you may offer you a class at half a price and every friend you bring with you. The chances are good that you have many friends or work colleagues with similar interests that are equally interested in yoga!

organize a yoga workshop

A good way to make a little more money with your time and to improve your profile on site is to carry out a workshop. In workshops, you can proceed more in more detail than in a regular course and take an average of three hours. You can even use this to work with another local company and address its audience.

Do you find a reason to carry out the workshop - what needs are there in the community that you meet? Maybe your city will organize a half marathon next month so that you can complete a yoga workshop for runners. Or if you want to win new yogis for your weekly courses, you should carry out a workshop on yoga basics for beginners. It can be a bit intimidating to show up on your first yoga course if you have never done it before. Therefore, something special for this customer group can be far more attractive.

1-2-1 yoga courses

It is often the dream of many yoga teachers to achieve a number of reliable and regular private customers. In this way, you can not only invoice for your time, but also dedicate your undivided attention to the student. These types of classes are often reached according to You have created some regular group classes. As soon as the students have familiarized themselves with their style and know them a little better.

The best way to market them is word of mouth for its existing customers. You only know that you offer a 1-2-1 meeting when talking about it. The use of some of the already treated introductory offers and loyalty programs can be a good incentive to encourage your customers to try these courses too.