Marketing tips for yoga teachers: digital marketing

The world of digital marketing for yoga teachers can appear to be discouraging for those who are not familiar with it. You will certainly not teach you these things in your 200-hour teacher training course, but everyone is quite important these days to build a business.

How to create a yoga website:

we start with the basics; Creating a website for your yoga business. This not only makes them appear more professional as a yoga teacher, but also shows potential students that they are credible. This does not have to be a content -rich, content -rich website that only sings and dances. It can be so easy to have a target page with a short summary about who you are, what you do, when your lessons will take place and how you can get in touch with you-similar to an online post. The call to act is the most important. You want everyone to come into contact with you. So make sure that this is clearly visible on the entire website.

There are many website hosting platforms to choose from. I used both personally wix and WordPress Drag & drop-page templates and the user-friendly tools that you offer, such as basic SEO aid. If all of this is still quite new to you, I recommend that you find a hosting platform that offers as much support as possible. In this way you should be able to set up a simple website without having to pay someone.

Both platforms are free of charge, but add some of their own banner advertising to grant this privilege. You can have them removed for a small annual fee.

Creating a domain name for a yoga company:

Yes, you probably need a certain domain name to look more professional. On website hosting platforms you will also receive a URL (web address) through which people can be forwarded. However, this URL is probably quite lengthy and unprofessional, e.g. B.: Https://sarahdean84.wixsite.com/yoga.

A real URL like sarahdeanmarketing.com helps your company to look more credible and to create trust in your brand. It is also much easier to notice and looks more professional if it is written online or on printed materials. Your website hosting platform offers options and instructions for buying a domain name. However, a quick Google search offers you numerous other websites on which you can buy one. Remember, the more clearly the name for you, the cheaper it will be.

SEO bases for a yoga website:

Search Engine Optimization (SEO) is the free process to improve your website so that Google and other search engines can find you. There are a number of factors, but one of the easiest to implement is the use of keywords in the titles and copies on your website.

The Google Keyword Planner can help you find the most relevant words for your website. In the simplest form, think of some expressions that your target market may enter in Google, e.g. B. "Yoga courses in Teverton". The keyword planner then gives you a list of potential words in connection with this search, select the most relevant and add them to your website.

As already mentioned, many website hosting platforms offer some free SEO base tools with which you are guided through some things that you can implement on your website. These are pretty quick and easy to use without having to achieve a deeper understanding of how it works. I therefore recommend that you use them if you feel safe.

Creating a yoga blog:

If you become safer and possibly want to add a navigation menu to your target page, you can of course expand your web content and use SEO options. A good way to do this is to add a yoga blog to your website. Most website hosting platforms enable this and already have user-friendly templates and even pictures from which you can choose.

Writing blog articles can be time-consuming, but is also free and exists forever. Select some specific and relevant topics on which your audience is probably interested and therefore search online and write away! With the help of the Google Keyword Planner you can find out which keywords must be included in the articles in order to increase the likelihood that they are displayed in a Google search. In contrast to paid digital advertising, a well -optimized blog can lead to visits to your website for years.

blog articles are also a great way to share their personal content to their students. You can publish them in your social channels and add them to your email marketing if you set up this (more on this later).

email marketing for yoga teachers:

After you have taught for a while, it is very likely that you have built up a small database with email addresses from students. Companies like mail chimpanzee they offer email marketing services with which you can create professionally looking e-newsletter from set templates.

E-mail marketing can be a very effective way to connect with your students and get in touch with them, but only if it is well done. People don't like being spam, so they only send emails if they have something interesting to say. Less is definitely more here, so it is better to send 4 really interesting and content-rich emails a year than one per month just to have the feeling of being proactive.

try not to be too sellable. Perhaps you just want to talk about your new workshops and courses, but a softer approach that contains interesting blog articles or other inspiring content helps to compensate for the messages.

The subject line of the email, as shown in the receiver in the inbox of the recipient, is actually the most important part. This is often the decisive factor of whether you open it or not. Keep it as short as possible, because not all long header may be read in a smaller email feed of a phone.

Please remember that you have to obtain your students' permission to use your email for marketing purposes. You have to expressly register for this. The latest GDPR legislation exacerbates consumers significantly data protection and there are fines for companies that do not meet these rules. At the simplest level, this includes consent to how your data is used and how you save it.

Google My Business for yoga teachers:

Even if you choose a website, another really valuable tool that you can use for free Google My Business . It is easy to set up and as soon as you have created your account, your company can be displayed on a card in local Google search queries, similar to an online directory.

If, for example, someone is looking for "yoga courses in tooting", a card with all local teachers and studios registered in Google My Business, including their contact details, is displayed at the top of Google. You cannot afford to miss this free advertisement, especially if the payment of Google for the advertisement in search queries via Pay-per-click advertising (PPC) can be quite expensive.