The largest biscuit competitor in the USA, Hydrox, is experiencing sales boom after switching to freedom of genetic engineering

The largest biscuit competitor in the USA, Hydrox, is experiencing sales boom after switching to freedom of genetic engineering

The renowned American biscuit brand Oreo is a sales hit with almost $ 700 million for Nabisco in 2017. However, the health risks of the famous delicacies, especially because of the GVO content and a high concentration of the controversial glyphosate of Monsanto, give rise to health-conscious consumers. In this context, Hydrox, the main competitor of Oreo, has taken a significant step forward with the switch to non -genetically modified ingredients, which may signal a positive change in the industrial standards.

The groundbreaking step of hydrox: conversion to GVO-free production

When Oreo's long-standing competitor Hydrox 2017 announced his plan to exclude GVO ingredients from its product formulation. This change was also highlighted by new labels. On March 14th of the current year, Hydrox was the first National sandwich biscuit brand to receive non-go-go certification.

"I am enthusiastic and I feel honored to outdo Oreo® because consumers demand a" clean labeling "identification for their food. I do not think Oreo® would increase their costs for the use of high -quality ingredients as we would increase, ”said Ellia Kassoff from Leaf Brands confidently.

then decided to banish artificial flavors from his popular sandwich cookies and said on July 8 that the cookies were now vegan.

history and vision of hydrox

Hydrox has been on the market since 1908 and does not produce the ten best -selling cookies in the USA, but is known for its similarity to the well -known Nabisco brand. Interestingly, the Hydrox Sandwichkeks was launched four years before Oreo, in 1912.

currently Hydrox strives to expand its market share by offering a genetic engineering -free product, especially in view of the growing sales trend in this category.

"consider many of the leading ice cream producers, bakeries and confectionery manufacturers of America to replace their current cookies with our ghiser -free 'Clean Label' Hydrox.

"While Mondelez focuses on cost reduction with Oreo, our priority is on the production of a first-class biscuit. The increasing demand for crushed hydrox in the gastronomy and industry is an indicator of our success. We are planning to launch mini-hydrox cookies that are expected to be available in 2018 in the shops". In addition.

The success of hydrox after the genetic engineering change

Hydrox took first place as a new sandwich biscuit No. 1 on Amazon.com, when the company began selling its updated version and thus demonstrated the advantages of switching to genetic engineering products and the waiver of Monsanto ingredients. The company's efforts to switch to organic ingredients in the future remain hopeful.

At the same time, the company presented its Crushed Cookie, non-Gmo Base Cake, and announced that its products would be sold nationwide in Cracker Barrel shops as a natural alternative to Oreos last April.

According to the website of Quality Assurance & Food Safety, the hydrox sales in 2017 recorded an increase of 40 %.

"The new Hydrox® biscuit remains loyal to its roots from 1908 to 1999 and retains its rich chocolate taste, the crispy biscuit crispy and the characteristic, less sweet character," says the company's press release. "Hydrox is made with real cane sugar and contains no hardened oils, artificial flavors or dyes."

While the effects of the conversion from Hydrox to GMO -free products to the large market share of Oreo are still uncertain, a persistent sales growth could ultimately attract Nabisco's attention.

oreo was recently confronted with negative press when it became known that his biscuit glyphosate contained in an amount of 289.47 ppb, which is already a potential health risk for humans in the event of a concentration of 0.1 ppb.

Hydrox can also contain traces of glyphosate because it is not organic. However, this step towards non-GVO in industry for packaged foods is relatively unusual and could initiate necessary changes if Hydrox continues to flourish.

oreos rival hydrox goes on a genetic engineering -free journey

Hydrox, the inventor of the sandwich biscuits, has officially switched to GMO -free ingredients. This decision was announced in March 2018 and came into force on April 1st.

As the first national sandwich biscuit brand that introduced genetic engineering-free products, Hydrox reacted to the increasing consumer preference for genetic engineering-free products.

"We strive to offer our consumers a genetic engineering -free option," said Ellia Kassoff, CEO of Leaf Brands, the owner of Hydrox. "We are convinced that this is the right step for our consumers and the environment."

The changeover from Hydrox to non-GVO is an indication of a wider trend in the food industry. More and more consumers want genetic engineering -free products, which causes companies to offer more genetic engineering -free options.

In a recently carried out survey, 73 % of consumers expressed concerns regarding GMOs in their food, while 44 % provides that they would be more inclined to buy a product that is marked as genetic engineering.

The changeover to non-GVO is a positive development for Hydrox because it can help to win new customers and enlarge market shares.

Consumers opt for genetic engineering -free products for several reasons:

• the belief that GMO are unsure for human consumption.
• consider that GMO could damage the environment.
• The desire to support ecological farming.

Regardless of the reason, the demand for genetic engineering -free products increases significantly and Hydrox is well positioned to use this trend.

implications for oreo

While Oreo is the best -selling biscuit in the USA, Hydrox is on the rise, and the switch to genetic engineering -free cookies could provide Hydrox an advantage.

oreo has not yet announced any plans for switching to genetic engineering -free products. However, the Hydrox company is likely to observe exactly. If Hydrox's sales continue to increase, Oreo could be forced to adapt.

The changeover from Hydrox to non-GVO is a significant development for the company because it could gain new customers and expand market share, which put Oreo under pressure to make a similar change.

Further information on the effects of the changeover of Hydrox to GMO-free products and clean labeling trends can be found in this press release. You can find more details on the controversy about Monsantos Glyphosate under this link.

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