Get to know the founder: Marlene Smits from Urban Goddess

Urban Goddess designs pieces with a view to functionality and comfort, while they are aware of their effects on the planet. That is why everything is made from organic cotton. The founder of the brand based in Amsterdam, Marlene Smits, is inspired by modern city life: urban and practical and mostly busy. We talk to Marlene to learn more about the brand and its inspiration.

What does creativity mean for you? What inspires you to be creative?

"Creativity is an expression of the soul. And I think it is important that everyone finds a way to express themselves in a way that feels authentic. It does not mean that all of these expressions should be masterpieces. Not at all. But they are all valuable at the level of soul.

What does Amsterdam offer you as a maker? Are there other places that inspire you, why?

“Amsterdam offers a cosmopolitan atmosphere in a village environment. The yoga community flourishes, and therefore it is a perfect place to experience yoga culture from the Dutch perspective of functionality and sustainability.

How did you get into this industry? What was your first job?

I was a journalist for 15 years and worked for fashion magazines such as Elle and Cosmopolitan, but also for the largest online news agency in the Netherlands Nu.NL and for corporate customers for commercial orders. And even the BBC online, for some Dutch scientific research materials. After that I spent another 6 years in advertising. Before I studied journalism, I studied couture in Rotterdam. So there has always been a reference to fashion. Yoga and meditation have been part of my everyday life for over 25 years. I started teaching almost 15 years ago.

Why is it important for consumers to continue looking for careful and integrative brands? What can you do to support you further?

"As everything in the universe is connected to each other. The choice of brands that have values ​​such as organic or vegan products not only affects the environment, dealing with the people involved in production, etc., but even affects sociopolitical and economic factors. If a critical mass decides to issue their money in this way, it is in a way that you are for a better and green earth. And so we create a new reality. ”

Why is careful and sustainable production important?

"It is about creating a healthy product that gives fun from the start to finish. Joy to do no harm, enjoy the workplaces created and the fairy pay for people, to create something convenient and valuable that can add to your yoga experience.

end these sentences: "Always ..." and "never ..."

"Be always faithful to the goal of your soul. Never compare yourself with others, you are here to experience your unique trip."

What does yoga mean for you? What are your other preferred ways to move or move alone or with family/friends?

"Yoga is an essential health habits for body, mind and soul. I love heart openers in all variations. I have recently discovered Chi Gong for myself, so I enjoy the careful movement techniques very much. Even walks in nature are something that I try regularly."

Favorite product (e) of Yogamatt? Why?

"I love self -care products like real toes, and the Lola massage gun in pocket format. But of course also the yoga mats and props that yogamates have been rocking for many years!"

What is your work uniform? What do you wear if you are not at work?

"I only wore (link away) for many years, all day every day. The reason was mainly that I either taught in front of the office or then a class in the morning and it was just so comfortable to wear. And in recent years, I have made it to be carried out for discussions.

What or who gives you energy and keeps you recharged?

"Nature and my yoga practice."

Favorite film, book, app, podcast, game at the moment?

"Podcast: Abraham Hicks. Book: Energy speaks by Lee Harris." * Read similarly: good mood, good life