Get to know the founder: Alice Asquith from Asquith Clothing

Thanks to the pandemic, the transition from home office to the workout there was exactly that for many-a spirit-body transition. For many of us, it was a challenge to find clothes that meets our newly discovered need at any time absolutely comfortable. If you are looking for sublime yoga clothing that becomes an "everwear", you are a popular brand for yoga teachers and non-yoga teachers at Asquith clothing -thanks to excellent quality and fashionable fit. The brand makes easy-fate look and this is because the brand does not stop creating clothing. We talk to Alice Asquith about building a dimensional brand that is enthusiastic about fashion and people.

What does creativity mean for you? How do you define it? What inspires you to be creative?

For me,

“Creativity means designing something that is beautiful, useful and valuable for others. And sustainable. A great design always keeps the test of time.

nature inspires me. Constant. The change of seasons, colors, beauty. ”

What does your city offer you as a maker?

"I live in Notting Hill. I've been doing this for 30 years. I love it; all bars and restaurants, cinemas and theater as well as the nearby parks (Hyde, Holland) and the Portobello Road are only a short walk away. I love the market and its people, variety and energy. And I am constantly inspired by vintage pieces that I think was scary. London inspires me, especially my favorite museum.

How did you get into this industry? What was your first job?

"My first job was on TV. Music. Working for the Jimi Hendrix. Equiped my last job before I founded Asquith, I was a researcher for the crime writer Lynda La Plante. It was a fascinating task. I worked with wonderful actors, directors, on the set, but I didn't have the feeling that my grandmother was suddenly. Died and I thought: 'Now I have been the right time for a change. I knew absolutely nothing about the fashion industry, but I had a past and a family that was permeated by fashion and had a preference for fabrics and styling.

Why is it important for consumers to continue looking for careful and integrative brands?

"Respect. Respect for each other and the planet. So we have to live our lives. With grace, friendliness and care. And people can continue to support by asking questions. Interacting with the brand. Ask: 'Who did my clothes?' Luckily, the times of the perfect size 10 UK models have always been an integrative brand. ”

Why is careful and sustainable production important?

"We have to take care of our planet. And we all have to take responsibility. With Asquith, this means our entire supply chain. Responsible production is very important at Asquith. Our factory receives regular audits that receive important topics such as health and safety in the factory, environmental conditions, no slave work, good working hours and practices, safe working conditions, fair payment is. GotS-certified-it is certified according to the world's leading textile processing standard for biofibers, including social and ecological criteria.

end these sentences: "Always ..." and "never ..."

"At Asquith we live from: always respect your neighbor and our planet.

What does yoga mean to you?

"Yoga is a way to switch off. Complete to connect with my breath. To calm down my mind. I also meditate twice a day and that has been a fluid, soothing physical practice for me. My favorite physical practice is a sitting, twisted pose. I feel energetic, but also relaxed. Spiders. And I really love to dance. "

Favorite product (e) of Yogamatt? Why?

"The new Eco Flow Yogamatte. I love the color corals. And as it feels when I practice supportive and with great grip."

What is your work uniform? What do you wear if you are not at work?

"Asquith. Obviously! I wear it from head to foot when I work because it is so comfortable. Usually ours are grace batwing (when it is warm) and long harem pants or if it is cooler a base and live almost pants. They are super comfortable, but also quite chic and I can just jump out and make a great thing in it, then I live back. In my Asquith.

What gives you energy and keeps you charging?

"Live! And great food. Good company. And when I have to recharge your batteries ... a walk in nature."

Favorite film, book, app, podcast, game at the moment?

film - "There are so many. I love Pulp Fiction and Room with a view out of my head."

app-"My ten Pilates app".

podcast - "I love" happy place by Fearne Cotton. Insentive and inspiring. ”

game - "backgammon".

Discover Asquiths Essentials and Shopen Comfortable Basics for Yoga and beyond on Yogamatters.com