If psychotherapists are supposed to survive, do they have to become coaches?

If psychotherapists are supposed to survive, do they have to become coaches?

As I mentioned, psychotherapists become an endangered species as a result of the explosion of "life (and other) coaches". So what should a psychotherapist, therapist, psychologist, social worker or psychiatrist do?

If you want to stay as a "medical flagship company", you naturally have to start marketing like crazy to show interested parties that it has an advantage to go to you instead of a coach. But that sounds like a tough argument if you take your obligations towards insurers with whom you conclude a contract and your dependence on you for your payments. This applies in particular if you consider profit-oriented managed cars restrictions on fees, conditions and customers.

What many coach training institutions encourage is that psychotherapists do not necessarily give up their therapy practice, but add coaching. This can offer the opportunity to expand your therapy practice in order to provide "motivating, balancing and integrating" help, as we, as trainer Martha Beck express it.

If, for example, someone comes to you with fear, you can directly address the fear and lurking social problem that contributes to this as a therapist and as a coach. The action -oriented, solution -oriented orientation of coaching could help the client to develop the effectiveness and greater self -confidence that is necessary to work on his fear problem.

detaching from insurance or profit-oriented managed care companies offers you the advantages that you have to do without a lot of paperwork and follow your dictations religiously.

Another advantage is not just a percentage of the fee. While some think that it is blatant to talk about money for psychiatrists, the reality that psychotherapy is a business is. In order for the business to survive, thrive and help people, therapists must receive the necessary and sufficient remuneration - which is currently not the case.

If you would make training as a Life Coach (or another variant of the coach) a coach therapist, you would get yourself into a more sustainable business situation. As a life consultant, they would stand out from their therapist colleagues and make their practice more attractive.

But there is a potentially negative consequence of this business change. Before that, they were primarily in competition with other therapists and only secondly with Life Coaches. Now you are primarily in competition with the numerous life consultants and only secondly to therapists.

Since life consultants are currently so "smoking", this means that you have to have a really good marketing plan to stand out from all the other life consultants and all other therapists.

You must be able to show that you are now presenting the best of both worlds for your customers - and thus becoming a nearby choice for you. No matter what you do to survive and be successful in the future, it must contain a solid, based marketing.

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