Win new psychotherapy customers - the first consultation

Win new psychotherapy customers - the first consultation

Free advice is a powerful instrument to win new psychotherapy customers. If you do not use this yet, it's time to implement it into your practice. If you are already using it, read on to see if you are using the greatest benefit.

Psychotherapy Marketing

Many psychotherapists do not like to see themselves as a marketer. However, if you work in private practice, the question does not arise whether you want to market or not. How effective are you in marketing?

Marketing is about the impression that customers have from them, and their skills to help them. This impression always arises when you speak to existing or potential customers. You are guilty of leaving the best impression and creating trust in your skills.

Win new psychotherapy customers

How do most customers interact with them first? If you are like most therapists, this starts with a phone call. This gives the customer the opportunity to tell you a little about yourself and learn more about you and your style.

During this first conversation, potential customers are probably a bit hesitant and unsafe in relation to the process. You can be intended to speak to a consultant or psychotherapist. You can be embarrassed or nervous if you talk about your problem.

It is your job to guide you smoothly and safely through this process so that you feel comfortable to speak to you and ultimately like to stop you.

Here are some important points for the first consultation:

• This is not therapy. They don't try to fix problems. This is only a chance for you and the customers to get to know each other.
• set a certain time limit. A quarter of an hour seems to be ideal. Less means that the customer feels rushed in conversation. More means that you consider it a mini therapy session.
• plan the advice. The determination of a certain time with the client is important because this determines a current value (and a time limit). After all, they don't just sit around and wait for customers to call, do they? (Okay, even if you are, you want to give the impression of a full schedule.)
• Use the phone. If you invite the potential customer to your office, you will not limit this to fifteen minutes. It will take much longer than intended and the purpose is lost.

The New Client Consultation process

So you have planned the consultation, what now? I recommend that you have a clear idea of ​​how this will work. Imagine this almost as a script. Remember that the customer rely on the fact that you lead him through this process. It is therefore important that you know the direction in which you move.

1. ask the client to tell you a little about why he carries out therapy.
2. be sensitive and understanding. Your goal here is how to build a relationship in a first therapy session.
3. share stories from other customers with whom you have worked and whose situation is similar. This makes you know that you not only understand what you go through, but also assures you that you have specialist knowledge in this special area. (If you have no specialist knowledge in this field, talk about the closest success stories of your customers.)
4. Transition from here to a brief explanation of your way of working. This should only be a few sentences about your treatment approach, the session duration, the evaluation process, the duration of treatment and everything unique in working with you.
5. Enter your fee per session. (It is important that this is discussed and the customer hesitates to ask questions.)
6. tell the customer that the best entry is to plan an evaluation session. In this way you can ensure that there is an attack, and from here you can work on the rest of the treatment.
7. offer the customer two possible appointments.

recommendations

After they were in practice for a while, you will receive recommendations from customers and other treatment actors (such as doctors, lawyers and school advisors) to which they have established relationships.

As a rule, you are also contacted by phone via these recommendations. Transfers are generally the best source for new customers, since their skills as a therapist are already "pre -sold". In addition, you will probably already know how high your prices are, especially if you are recommended by you by another customer.

You have to speak to the best of our knowledge and belief about whether you should only make an appointment or whether you would also like to agree on an initial consultation.

Effective first consultations are a valuable marketing method to attract psychotherapy customers, especially for therapists who are currently opening up a private practice or build a private practice.

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