Building your private advisory practice: make yourself noticeable with backlinks online
Building your private advisory practice: make yourself noticeable with backlinks online
More and more customers go online every month to look for a therapist. In fact, people now go more on the Internet than in the yellow pages to obtain information. This can either be the search for a therapist in general or the search for further information about you if you have already received a transfer to you.
So it is not only important to have a website, but it is also important that your website is perceived. This means that search engines (such as Google, Yahoo and Bing) list them in the search results, preferably on the first page. But that doesn't happen by chance. Psychotherapists, consultants and psychologists have to announce their presence on the Internet in order to be listed in the search results. If you try to win new customers for your practice, to market your private practice or to build a new private practice, you must understand the meaning of backlinks.first, what is a backlink? A backlink is another website that provides a link to your website. Basically that someone else lists your web address on his website.
second, why is that important? The more backlinks you have, the more credible your website is. If you have several hundred other websites that all list your website, you will be classified higher by the search engines. (Yes, that's more complex, but I just keep it here.)
third, how do you get backlinks? There are two ways to get backlinks to your website. You can work out agreements with other experts to provide links to the others's websites. For example, if you contact a psychiatrist, ask him to put a link on your website. The same applies to lawyers, doctors and other therapists in their network. Offer to provide a link in return and you will both benefit from it. This is also an additional advantage for your customers because you can find the resources you recommend in a simple, consolidated place. Therapists can build up successful private practices by offering clients of this type of added value.
If you have built up these cross -connections, it starts to be fun ... In order to further market your own psychotherapeutic private practice, you get into conversation on the Internet. Search for forums and blogs where you can publish comments and include your website. First post in almost every blog so that you can familiarize yourself with the practice. Make sure that your contribution is interesting and relevant, otherwise the blog owner will probably throw him in the trash.
Use your full name and add some key words as part of your name. For example, when I comment on a blog, I write my name as "Jennifer Sneeden, Boca Raton therapist". I do this because "Boca Raton Therapist" are the keywords that I want to connect to my name.
Search for websites on which you can enter your website address. Therapists can try to add their private practice websites to the main part of the article, but it is better to look for blogs that allow them to enter them with their name and email address.that's it. Enjoy receiving at least 10 to 15 backlinks a week and see how quickly you start winning new customers for your private practice. Do you want to get started right away? Take a look at my blog, find an article that you like and post a comment: www.thriving therapypractice.com
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