Sustainability in retail

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: Nachhaltigkeit im Einzelhandel Die Nachhaltigkeit ist in der heutigen Zeit ein wesentlicher Faktor beim Kaufverhalten vieler Menschen geworden und daher auch für den Einzelhandel von zunehmender Bedeutung. Bei ("nachhaltig") handelt es sich nicht nur um ein schickes Modewort, sondern um eine konkrete betriebliche Strategie, die sowohl wirtschaftliche, soziale als auch ökologische Aspekte umfasst und zu einer besseren Welt beitragen kann. Je mehr Verbraucher Nachhaltigkeit schätzen, desto mehr wird sie zu einer wichtigen Wertschöpfungsquelle für Einzelhandelsunternehmen. Denn durch einen verantwortungsvollen Umgang mit Ressourcen und fairen Handelsbeziehungen können sie nicht nur ihren ökologischen Fußabdruck reduzieren, sondern auch ihre Kundenbindung stärken und …
Sustainability in retail (Symbolbild/natur.wiki)

: sustainability in retail

Sustainability has become an essential factor in the buying behavior of many people and is therefore of increasing importance for retail. ("Sustainable") is not just a chic word word, but a concrete operational strategy that includes both economic, social and ecological aspects and can contribute to a better world.

The more consumers appreciate sustainability, the more it becomes an important source of value for retail companies. Because through a responsible handling of resources and fair trade relationships, you can not only reduce your ecological footprint, but also strengthen your customer loyalty and position your brand positively.

Part 1: Determination of sustainability in retail

The conception of sustainability

The term sustainability originally comes from forestry and describes the idea of ​​no more wood than can grow back. Entered in general terminology, the principle of the United Nations Brundtland report in 1987, the sustainability as the "ability to satisfy the needs of the present generation without endangering future generations to satisfy their own needs" defined.

In the context of retail, sustainability refers to the creation and maintenance of conditions in which people and nature can live together in productive harmony in the long term, whereby ecological systems are kept intact to support current and future generations. This can be achieved by various methods, such as the use of sustainable materials, sustainable procurement and fair working conditions.

sustainability in retail: a three -part approach

In retail, sustainability refers to a three -dimensional approach: ecological, economic and social dimensions.

  1. ecological dimension : This looks at the natural environmental impact of retail operation, including its supply chain. Companies strive to minimize the environmental impact of their activities through efficient processes and environmentally friendly products.
  2. economic dimension : This deals with the economy of the company. Long -term successful companies are usually considered sustainable. At the same time, it includes the aim of creating a fair value for all stakeholders - including employees, customers, suppliers and shareholders.
  3. social dimension : This deals with the social effects of the company on its employees, the community in which it works, and all other groups involved. A sense of responsibility towards society and the promotion of good working conditions are central aspects.

    4. part 2: Practical implementation of sustainability in retail

    In this part we will discuss some specific measures that can take retail companies to improve their sustainability.

    Sustainable procurement

    Sustainable procurement is the foundation for sustainable retail. This means that companies should ensure that their supply chain is fair and environmentally friendly.
    You can achieve this, for example, by purchasing products that were made under fair working conditions or by consistent reference from sustainable agriculture.

    packaging reduction and recycling

    The use of packaging is inevitable in retail, but a reduction or alternatively the use of recycling materials can make a big difference. Whether disposable plastic is banished, re -established reusable systems or customers are encouraged to bring their own containers to shop - there are many ways to become active in this area.

    Energy efficiency and renewable energies

    Energy-efficient lighting and cooling, the use of renewable energies and other measures to reduce energy consumption can significantly reduce CO2 emissions of a retail business.

    sensitization of customers

    Many customers are not aware of what consequences their buying behavior has. Therefore, an important task is to sensitize customers to the topic of sustainability and to encourage them to be more sustainable.

    Part 3: Examples of sustainable retailers

    There are a number of retail companies that play a pioneering role in terms of sustainability. You have recognized that through sustainable actions you can have a positive impact not only on the environment, but also your business goals.

    Example 1: Unpacked shops

    An increasingly popular concept are so-called unpacked shops. There, customers can fill food and other everyday goods on their own, which avoids unnecessary packaging waste.

    Example 2: Bioquettes

    Many organic supermarket chains rely on ecological and sustainable products. For example, they sell regional fruit and vegetables from controlled organic and seasonal cultivation and rely on a fair payment of the producers.

    final remarks

    Sustainability in retail is not just an option - it is a necessity that affects us all. It is not just about the environment, but also about human and social aspects. It is up to all of us to make a small contribution to improving sustainability with our daily purchases. Because every purchase is also a voice for the way we imagine the future of our planet.