Social media for naturopaths (today: Facebook)

Social media for naturopaths (today: Facebook)

social media are an important part of our lives today. It enables us to get in touch with customers and patients in a new way. But the use of social media also carries risks. In this article you will learn how to use social media safely and for your advantage.

How to create a Facebook business page

Facebook is essential these days when it comes to reaching its target group. A Facebook page for alternative practitioners is a great way to make yourself and your practice known and win new patients.

First log in to Facebook and click the menu symbol at the top right.

The title of her naturopath Facebook page

You can then add the title, the categories and a description. As the title, it is advisable not to be too detailed. So instead of "naturopathic practice Angela Müller for Bach flower therapy and more", " naturopathic practice Angela Müller " can be found and less complicated.

The categories of alternative practitioners page

The best results and visibility get you by specifying the categories as follows:

• Health/Cosmetics
• Medicine and Health
• health and wellness website

The description of your alternative practitioners Facebook page

In the description, two to 3 sets should be given a brief overview of your practice. One example would be:

Naturopathic practice Angela Müller uses traditional methods to treat complaints and diseases as best as possible. After an extensive medical history and analysis of your symptoms, we will give you the optimal aids. From massages to therapies we will try to give you better well -being.

If you now click on "Create page", the Facebook page is created and you can now fill out more details. Try to fill out as many fields as possible, because Facebook provides prepared fully documented pages and shows more visitors.

TIP: If you enter "Open 24 hours 24 hours" during the opening times, you will be shown to visitors more often. Nobody pays attention to the details of the opening times and they are quite hidden in the details of the page, which means that no visitor sees it. But the big advantage: Facebook tries to show the seeker the best possible result and this is usually the company outside the usual opening times of other practices, which is still open.

pictures for your new Facebook page

Now create a profile picture and a cover picture. It should be noted that these images do not have to be meaningful, but sympathetic. Often, alternative practitioners try to accommodate pictures there that show the symptoms, like a pain distorted face. The opposite is advisable, however, because a person is never interested in the problem, but in the solution. So show him the goal in the cover picture: a happy and happy smile of one or more satisfied people. A picture of you with a charming smile is best suited as a profile picture. Avoid using your logo as a profile picture. This is not serious, but suggests that you want to hide. Psychology of advertising: Transparency begins with sympathy, for which it is necessary to recognize people and not his logo.

You can then confirm this and your Facebook page for alternative practitioners is ready. So you have already done the most important thing. Now it's all about making this page better known. The easiest way is by inviting friends and acquaintances to mark the Facebook page with a “like”.

bring life to the page

Now you can start creating useful contributions. Share an article from our naturopathy magazine, for example via Sage and its healing powers .

Avoid advertising articles. Just show what you find out about what you are interested in and what you have a idea. Potential patients are not looking for prices, offers or discounts for Christmas. You are looking for a likeable alternative practitioner to whom you can open.

Share interesting content from other sides and groups. In this way, these pages and people also become aware of them and may also share contributions from them.

Let yourself be evaluated

ask friends and acquaintances, as well as patients whether you want to evaluate you on your Facebook page. This gives your page more and more reputation and more people are displayed. New visitors can also get a first impression of their way of working through the ratings.

FAZIT

Creating a Facebook page for a naturopath is easy and quick. Nobody should do without it, because it is a free medium to acquire new patients and to talk.