Social media for alternative practitioners (Today: Facebook)

Social media for alternative practitioners (Today: Facebook)

Social media is an important part of our lives today. It allows us to connect with customers and patients in new ways. But using social media also carries risks. In this article, you'll learn how to use social media safely and to your advantage.

How to create a Facebook business page

Facebook is indispensable these days when it comes to reaching your target audience. A Facebook page for alternative practitioners is a great way to make yourself and your practice known and attract new patients.

First, log in to Facebook and click the menu icon in the top right.

The title of your naturopath Facebook page

You can then add the title, categories and a description. It is advisable not to be too detailed as a title. So instead of “Natural healing practice Angela Müller for Bach flower therapy and more” is “Naturopathy practice Angela Müller“Easier to find and less complicated.

The categories of the alternative practitioner page

For best results and visibility, specify the categories as follows:

• Gesundheit/Kosmetik
• Medizin und Gesundheit
• Gesundheits und Wellness Website

The description of your alternative practitioner Facebook page

The description should include a brief overview of your practice in two to three sentences. An example would be:

The Angela Müller naturopathic practice uses traditional methods to treat complaints and illnesses in the best possible way. After a comprehensive anamnesis and analysis of your symptoms, we will provide you with the optimal aids. From massages to therapies, we will try to make you feel better.

If you now click on “Create Page”, the Facebook page will be created and you can now fill in further details. Try to fill out as many fields as possible, because Facebook favors fully documented pages and shows them to more visitors.

Tip: If you specify “open 24 hours” in the opening times, you will be shown to visitors more often. Nobody pays attention to the details of the opening times and they are quite hidden in the details of the page, so no visitor sees them. But the big advantage: Facebook tries to show the searcher the best possible result and outside of the usual opening hours of other practices, this is usually the company that is still open.

Images for your new Facebook page

Now create a profile picture and a cover photo. It is important to note that these images do not have to be meaningful, but rather likeable. Alternative practitioners often try to include images that show the symptoms, such as a face distorted in pain. However, the opposite is advisable, because a person is never interested in the problem, but in the solution. So show him the goal in the cover photo: a cheerful and happy smile from one or more satisfied people. The best profile picture is a picture of you with a charming smile. Avoid using your logo as your profile picture. This doesn't sound serious, but rather suggests that you want to hide. Psychology of advertising: Transparency begins with sympathy, which requires recognizing people and not their logos.

You can then confirm this and your Facebook page for alternative practitioners is ready. So you have already done the most important thing. Now it's just a matter of making this site better known. The easiest way to do this is to invite friends and acquaintances to “Like” the Facebook page.

Bring life to the page

Now you can start creating useful posts. Share an article from our naturopathy magazine, for example about Sage and its healing powers.

Avoid promotional items. Show only what you find out about, what interests you and what you know about. Potential patients are not looking for prices, offers or discounts for Christmas. You are looking for a friendly alternative practitioner to whom you can open up.

Share interesting content from other pages and groups too. In this way, these pages and people will also become aware of you and may also share your posts.

Get evaluated

Ask friends and acquaintances, as well as patients, if they would like to rate you on your Facebook page. This will give your page more and more reputation and will be shown to more people. New visitors can also get a first impression of how you work through the reviews.

Conclusion

Creating a Facebook page for a naturopath is quick and easy. Nobody should do without it, because it is a free medium to acquire new patients and keep in touch.